Thoughts on All Things Digital Marketing
I speak on affiliate management quite often. This is what I do daily, and this is also the topic to which most of my books were devoted to. In fact, up to this point, most of my public speaking engagements have been centered around the topic of effective management of affiliate programs.
Having just analyzed my most popular presentations on SlideShare and YouTube, two things jumped at me: (1) all of the most-frequently-viewed ones were devoted to affiliate management, and (2) all of them were presented at one conference — Affiliate Summit (between 2010 and 2015).
And, should you wonder, the cumulative viewership of these has already crossed the 50,000 views threshold.
Today I’d like to bring you my top 7 presentations (descriptions and slides for all, and videos where available), hoping that they will help you make your affiliate programs better steering them towards growth and incremental value. Here they are (ranked based on the view count at the time of this post’s publication):
What is parasitism and channel cannibalization? What KPIs and metrics are important to analyze? How can competitive intelligence help you grow the program? We’ll tackle these & other vital questions.
There is an array of ways advertisers may recruit new affiliates. Unfortunately, most use only a few. This session will equip you with a rich arsenal of methods and tools to recruit quality affiliates.
Affiliate program management entails 5 major processes: affiliate recruitment, activation, policing, communication, and optimization. Geno will equip you with knowledge to effectively handle all five.
One is the planet’s biggest online store; the other is the world’s largest company by revenue. Both engage affiliates to drive sales. Come to discover how & what practical lessons merchants can learn.
Stop blaming the affiliate channel for not working, of working poorly, for you. Look at what you are doing to facilitate better conversions! Attend this session for practical “how to” knowledge.
We will cover 20 mistakes that affiliate managers routinely commit. Real life examples will be provided. You will take away practical knowledge, and a checklist to compare against your own style.
Geno will uncover 55 tools that effective affiliate managers use to streamline processes of affiliate recruitment, compliance policing, communication, program optimization, and more.
Enjoy these, and should you have any affiliate management-related questions, do not hesitate to hit me up.
Quietly it approached, and though most of you haven’t noticed, last week I celebrated my fiftieth worldwide speaking appearance. It happened at one of my favorite conferences — the annual Performance Marketing Insights show (where I also spoke for my 2nd time back in 2007 when they were in London, 12th at Munich 2011, and 43rd at Berlin 2014). This one was held in Berlin, Germany on June 22-24, 2015.
As I got off the stage, one of the locals shook my hand saying that this was “the conference’s best presentation yet” — a compliment to which I never know how to react… Apparently, it really was a fairly decent speech, and I couldn’t be happier. Here are just a few Tweets that happened during and after this “anniversary” speaking appearance of mine:
— Alex Myers (@AlexMyers) June 24, 2015
— Impact Radius (@impactradius) June 24, 2015
— paola (@walkyp78) June 26, 2015
@ePrussakov Yes, very much!! Thanks for sharing your tips (and the presentation, too)!
— Antje Roßteuscher (@antje_ro) June 25, 2015
Should you be looking for a speaker for your conference, seminar/webinar, corporate or any other event, check my availability here and if I’m not (yet) speaking on your dates, hit me up. I’m always open to new speaking opportunities
Some of you may remember my Madrid keynote of Performance Marketing Day in 2013 and a corresponding interview in English leading up the show.
(Quizás algunos de ustedes se puedan acordar de mi presentación en el Performance Marketing Day en Madrid en 2013 y de mi entrevista en inglés antes de la conferencia.)
A year later I was approached by a Madrid-based publisher of an eCommerce-focused magazine, Digital Business News, and my interview (translated into Spanish this time) has just been published. You may download and read it by clicking the image below.
(Un año despues, me acercó Digital Business News, una editorial de Madrid que publica una revista sobre el comercio electrónico. Mi nueva entrevista, ahora traducida al español, ya está publicada. Hacen clic en la imagen abajo para descargarla.)
I started this year by speaking at Affiliate Summit West 2014 in Las Vegas (Jan 12-14), followed by Affiliate Management Days 2014 speaking appearances in San Francisco (Mar 18-20) and London (May 13-14), and then also at Performance Marketing Insights Europe in Berlin (June 24-25), and Affiliate Summit East 2014 in New York (Aug 10-12).
After a bit of a break, I have a few new speaking appearances coming up (one – as early as tomorrow). Here is the information on all of them:
Date: October 14, 2014
Time: 1:00-2:00 pm ET
Place: Online | Register here
Title: “Top Myths & Misconceptions About Affiliate Marketing”
Description: I will take you through some of the most popular myths and misconceptions surrounding affiliate marketing, analyze and debunk them, and help you get the most out of your affiliate marketing endeavors. The webinar is kindly sponsored by Avangate (who also sponsored my 2012 webinar and the 2013 one were I co-presented with CNET).
Date (of recording): October 22, 2014
Date (of broadcast): TBA
Place: NTV America, New York, USA
Title: Dedicated interview in show “Persona Grata”
Description: Leading up to being awarded my Small Business Influencer of 2014 trophy later that evening, NTV America’s Sergey Gordeev will interview me in/for his NTV America “Persona Grata” show. The channel is a Russian-language one. If this if of interest to you, check back here close to the end of October or beginning of November. I’ll post a link here.
Date: October 23, 2014
Time: 1:00-1:45 pm ET
Place: ASCEND Summit, Philadelphia, USA
Title: “Affiliate Marketing – Live and Uncut”
Description: Looking to get more bang for the buck from affiliate marketing? Grill our team of experts and have your pressing questions answered. This interactive session promises to be invaluable for affiliate newbies and veterans alike. More here.
Affiliate marketing books may be split into two main categories: those written for affiliates (i.e. people interested in selling other people’s stuff and making money on commissions) and those published for merchants (i.e. online businesses interested in advertising through affiliates).
I’ve been writing for both groups since 2006. However, it is in the course of the past four years that my two more successful books came out: “Quick Start Guide to Affiliate Marketing: Answers to the Questions You Should Be Asking” (for affiliates), and “Affiliate Program Management: An Hour a Day” (for merchants).
As of today, both are in the Top 10 Best E-Commerce books on Amazon:
If you could use a copy of one or the other, be my guest and grab one. If, however, you’ve already read either of these (or both!) I would highly appreciate you reviewing the respective one here or here.
While some would rank “best affiliate marketing companies” monthly (often bundling up affiliate program management (or OPM) agencies together with affiliate networks and other vendors in the space), it is the yearly rankings that are most honorable, in my opinion.
Myself (and my company, AM Navigator) had the honor of making the list of finalists for Affiliate Summit’s awards (including the 2013 inclusion in the “Affiliate Manager of the Year” category), but it’s been some time since AM Navigator was last nominated for “The OPM of the Year” award at ABestWeb.com. After holding the award for three years in a row (2006, 2007, and 2008) I was thrilled to see us nominated again for 2013.
The voting closed yesterday, and I am happy to see that we, actually, came as #2 (gathering near 30% of all votes):
Thanks to Kush of VM Innovations (who himself holds an Affiliate Manager of the Year 2014 Pinnacle Award from Affiliate Summit) for his nomination, and big thanks to everyone who voted for me, my work, and my business here.
Congratulations also to Greg Hoffman for winning this one, and to all the other nominees. It is a truly amazing line-up of agencies and individuals. I am proud to personally know every one of them.
In the next 16 days I have three exciting speaking engagements lined up, and I would like to bring them up to your attention today.
Here they are in chronological order:
Date: October 22, 2013
Time: 1:00-2:00 pm EST
Title: “Tips & Tricks for Running Successful Holidays Promotions”
Description: In this interactive webinar, hosted by Avangate, myself and Catherine Preisler of CBS Interactive, will walk you through the ways to maximize your affiliate marketing efforts during the holiday season. I will focus on the advertiser side of things, while Catherine, who leads partner development at CNET, will focus on thins from the affiliate perspective. Learn more about the webinar, and register here. All attendees will get a free copy of my latest “Quick Start Guide to Affiliate Marketing.”
Date: October 23, 2013
Time: 6:00-8:00 pm EST
Place: Baltimore, MD, USA
Title: “How to Land More Customers with Affiliate Marketing”
Description: After a successful speaking appearance at the DC Chapter of the American Marketing Association (in front of associations and non-profits) in May of this year, I have been invited to speak on a similar subject in front of businesses at the Baltimore Chapter of AMA. We’ll start from the basics, and walk right through the building, launch and management of an affiliate program that sells. More at AMA Baltimore website. My award-winning “Affiliate Program Management: An Hour a Day” will be given away for good questions.
Date: November 6, 2013
Time: 9:30-10:30 am CET
Place: Madrid, Spain
Title: “Affiliate Program Conversion Optimization: Practical Ways to Improve Performance”
Description: This will be my first time in Madrid, and firs time in Spain. This will also be the first time that OMExpo is running their OMWeeks (in Madrid in the beginning of the month, and in Barcelona at the end of November). I am honored to have been invited to keynote their first-ever Performance Marketing Day where I will share my practical ideas on how to increase the conversion rates of your affiliate-referred traffic. Learn more about it here, and hope to see you there.
Things like this just don’t happen every day…
Late on the evening of August 15 I published “Quick Start Guide to Affiliate Marketing” — my newest book, aimed at aspiring affiliates, and everyone interested in learning how to make money through affiliate programs.
And on August 19 the book turned into the absolute bestseller on E-Commerce and Web Marketing (in under 4 days!)
Then a number of business and marketing heavyweights picked up the news spreading the word about it and Tweeting:
— Avinash Kaushik (@avinash) August 18, 2013
— David Szetela (@Szetela) August 19, 2013
— Anita Campbell (@smallbiztrends) August 20, 2013
It’s that time of the year when numerous executives in English-speaking parts of the world are receiving emails from a “prestigious magazine,” congratulating them on making the list of candidates for publication in it. I got one too:
Three problems on the very surface of it:
1. It came from email@example.com and sunetworks.com domain resolves to a one-page website which at the time of this post has one word: “Hello.” Also, the domain information is protected (read: all real contact info hidden) by Whois Privacy Protection Service, Inc.
2. When I search for “Top 100 Executives Magazine” I find another one-pager – top100executivemagazine.com – which hosts a form to harvest personal information.
3. CAPS and UNDERLINED CAPS isn’t normally a part of a serious “professional magazine” orthography.
Furthermore, if you dig a little deeper you will realize that this is a classic spear phishing scam which “lures professionals into parting with personal information, such as phone numbers, email addresses and job titles, by appealing to the executives’ vanity.” [source]